Author: Saadat Nisar (Calleja Consulting Limited)
Threeway Pressings Ltd, UK Intellectual Property Office, BL O/124/12, 20 March 2012
Journal of Intellectual Property Law & Practice (2012), doi: 10.1093/jiplp/jps083, first published online: May 25, 2012
The disclosure of an invention did not constitute prior art and should be disregarded when it was made in breach of confidence within the six-month grace period up to the date of filing of the patent application.
Legal context
Broadly, this case raised three questions. First, was there an implied confidentiality agreement between the company and one of its directors who disclosed the invention before filing the patent application? Secondly, could this disclosure be deemed sufficient to anticipate the invention? Thirdly, could the disclosure be disregarded, based on the equitable doctrine of confidence?
Facts
Philip Stanley, Richard Perry, Paul Watkins and William Ford formed a company in 2006 for the design and development of an invention, an ‘Evacuation chair’, which envisaged a dual purpose arrangement for transporting a person downstairs. The product was to be manufactured by Threeway Pressings Ltd (‘TPL’). TPL applied for a patent for this invention. Ford, who was a TPL director, submitted observations under Section 21 of the UK Patents Act 1977. He alleged that, about two months before the filing of the application, the invention was disclosed to, among others, Staffordshire County Council in a meeting on 15 March 2007. As such, it lacked novelty and was not therefore patentable. Mark Crosby, the former Principal Access Officer for Staffordshire County Council filed observations supporting Ford's claim. Ford also initiated but withdrew proceedings under Section 8 of the Patents Act, claiming entitlement to the application as the true inventor.
TPL contended that there was an implied agreement that Ford would keep the invention confidential before the filing of the patent application. It placed reliance in this context on a declaration made by Stanley, indicating that the reason for non-signing of a non-disclosure agreement was the lack of agreement on financial matters rather than on the issue of confidentiality. In the same declaration, Stanley mentioned that Stanley, Ford and Watkins had all considered the issue of confidentiality for the project. There were also statements by Chadwick, Perry and Stanley on the record of the entitlement proceedings showing the existence of an implied non-disclosure agreement between Ford and TPL.
Unconvinced, the IPO examiner construed Stanley's statements to mean that, once the invention was in a suitable form to be presented to customers, this could be done without breaching confidence. According to the examiner, since Ford presented it in a sales meeting, it implied that the invention was suitable to be presented and entailed no requirement of maintaining confidentiality. Moreover, there was no evidence to suggest that Ford had agreed to keep the invention confidential before filing the patent application, or that any such arrangement was ever discussed with him. Further, the examiner observed that TPL was likely to have the knowledge of the meeting of 15 March 2007 as it provided diagrams and photographs of the invention to Ford and made no effort to prevent him from making the alleged disclosure. Accordingly, the examiner rejected TPL's case that there existed an implied non-disclosure agreement between the parties, finding the invention to be anticipated and therefore invalid for lack of novelty. TPL challenged this decision before the hearing officer, but declined a formal hearing and the matter was decided on paper.
Analysis
The hearing officer held on the evidence that the alleged disclosure took place. He noted that Ford had full knowledge of the invention (as accepted by TPL in one of its letters) and that the drawings supplied by Crosby were very similar to those forming part of the application. He also noted that the disclosure took place in a sales meeting, implying that it should be deemed sufficient on the balance of probabilities to anticipate the invention. Further, in the absence of a signed agreement and with no evidence to suggest that the terms of the agreement were agreed in any other way, the hearing officer concluded that the contractual obligation of confidence had not been breached.
The hearing officer, however, viewed the matter through another angle. He invoked the equitable doctrine of confidence in this case, under which an obligation of confidence may exist in certain circumstances, even though there is no contractual relationship between the parties. Referring to an earlier case (Coco v A N Clark (Engineers) Ltd [1969] RPC 41), he noted that the three elements necessary to establish breach of confidence under the doctrine are: (a) the information must have the necessary quality of confidence about it; (b) the information must be imparted in circumstances that attract an obligation of confidence; and (c) there must be an unauthorized use of that information to the detriment of the party communicating it.
The information in this case pertained to an invention and its disclosure before filing of the patent application could not only invalidate the application, but also allow someone else to apply for the patent. As such, the hearing officer found that the disclosed information possessed the necessary quality of confidence about it and first element of the doctrine was satisfied.
The hearing officer also observed that, at the time when Ford and his associates possessed information about the invention, they were likely to be fully aware that its disclosure, prior to the filing of a patent application, would harm the interest of a prospective applicant. This gave rise to an implied obligation of confidence upon Ford and his associates in accordance with the second element of the doctrine. In this regard, the hearing officer also considered a letter from Ford stating that he and Watkins were led to believe that a patent would be filed in January 2007, which prompted them to discuss the invention with potential clients and suppliers in February 2007. In the hearing officer's opinion, this submission lacked merit as Ford and the others should have acted diligently to ensure that the application had actually been filed before making the alleged disclosure. He explained that their belief that the application had been filed in January 2007 was not enough to discharge them from the obligation of confidence.
The hearing officer found that it was obvious to Ford and his associates that the disclosure, if made before the filing of the patent application, would prevent the applicant/inventor from obtaining the patent. In his view, this was sufficient to prove the third element of the doctrine.
Consequently, Ford was held to be under an equitable obligation not to disclose the invention prior to the filing of the patent application, which he breached. As the disclosure took place within the six months period immediately preceding the date of filing of the application, the hearing officer held that it should be disregarded under Section 2(4) of the Patents Act. As such, the invention was not found to be lacking novelty. With these observations, the case was remitted to the examiner.
Practical significance
The decision made it clear that, in the case of a confidentiality agreement, its scope and whether it was breached is determined by the law of contract. However, in the absence of a confidentiality agreement, a party may still be under an equitable obligation to maintain confidentiality in certain circumstances. The hearing officer found that someone possessing information constituting details of an invention, knowing that a patent could be obtained in respect thereof, would automatically be under an equitable obligation not to disclose it till after the filing of the patent application. The real effect of this decision is that in all patent matters where the parties lack any express or implied non-disclosure agreement, it would still be possible to argue that the invention was disclosed in breach of confidence. As such, it would be possible to disregard the disclosure in view of Section 2(4) of the Patents Act, provided that it was made in the six-month period immediately before the date of filing of the patent application. Thus this decision would facilitate patent applicants in meeting the novelty requirement.
Tuesday, 29 May 2012
Congratulations to a distinguished contributor
Over the past few years, readers of the Journal of Intellectual Property Law & Practice have often had the opportunity to appreciate the talents and the energy of Eddy Ventose, whom the jiplp weblog profiled back in 2010.
The journal has just learned that Eddy has been promoted to Professor in the Faculty of Law, in the University of the West Indies (UWI) Cave Hill Campus, with immediate effect. This makes Eddy -- at 35 years of age -- the youngest person ever promoted to a personal professorship in UWI's history (and incidentally in the shortest period of time from start to finish).
JIPLP is delighted to share this news with its readers and wishes Eddy all good fortune in his new status as Professor of Intellectual Property and Public Law. Eddy's promotion is also welcome recognition for the respect in which JIPLP is held, since it is in this journal that so much of Eddy's outstanding publishing record has been established.
The journal has just learned that Eddy has been promoted to Professor in the Faculty of Law, in the University of the West Indies (UWI) Cave Hill Campus, with immediate effect. This makes Eddy -- at 35 years of age -- the youngest person ever promoted to a personal professorship in UWI's history (and incidentally in the shortest period of time from start to finish).
JIPLP is delighted to share this news with its readers and wishes Eddy all good fortune in his new status as Professor of Intellectual Property and Public Law. Eddy's promotion is also welcome recognition for the respect in which JIPLP is held, since it is in this journal that so much of Eddy's outstanding publishing record has been established.
Wednesday, 23 May 2012
Some bits and pieces
First, a quick reminder for subscribers to the printed version of JIPLP: the June 2012 issue (contents here) has already been dispatched and should be with you by now, all things being equal.
Secondly, if you are submitting material for publication in JIPLP, can I strongly encourage you to take a look at least one recent issue before doing so, and to consult the Contributor Guidelines. It will save someone a lot of work at a later stage -- and that someone may well be you! In particular
Secondly, if you are submitting material for publication in JIPLP, can I strongly encourage you to take a look at least one recent issue before doing so, and to consult the Contributor Guidelines. It will save someone a lot of work at a later stage -- and that someone may well be you! In particular
- JIPLP notes on cases, statutes and other recent development, which we call Current Intelligence notes, must be submitted in accordance with the template which has been in use since the journal was launched in 2005. We regret that this template is so widely unpopular with authors -- but it is extremely popular with readers. If you want to please yourself rather than your readers, there are other journals out there which may be delighted to publish it, but we put our readers' interests first since we exist for them, not vice versa.
- Footnotes are for references, not for cut-and-pasted extracts from your own or someone else's research. Also, they really do belong at the foot of the page. JIPLP doesn't do bibliographical lists of references at the end of each article. What's more, since footnotes are for specific guidance of readers, if you're citing a book -- particularly if it's a multi-volume work -- please let us know which volume you are referring to and which page or paragraph.
- Each article has a title and is likely to contain headings, sometimes subheadings and very rarely anything of a lower order than that. We do not number paragraphs and their subdivisions, so references such as "see paragraph 3.4.ix(b).IV above" and suchlike have no place in a JIPLP article.
- Before you garnish your submitted piece with italicised quotes, underlined headings, italicised bold Gothic text and so on, bear in mind that someone has to take them all out again before the piece goes for setting. This takes time and effort and has to be paid for.
Tuesday, 15 May 2012
I may have driven a BEETLE motor car: but I won't be using a BEATLE wheelchair!
Author: Sally Cooper (Trade Mark Attorney)
You-Q BV v OHIM with Apple Corps Ltd intervening, Case T-369/10, General Court (Eighth Court), 29 March 2012
Journal of Intellectual Property Law & Practice (2012) doi: 10.1093/jiplp/jps076, first published online: May 15, 2012
Does your mark have an enormous reputation (emphasis supplied) stretching over more than 40 years? And would the relevant public (emphasis supplied) be attracted by the very positive image of freedom, youth, and mobility associated with your mark? If so, your mark is THE BEATLES (or just BEATLES) and you have, in the General Court of the European Union, succeeded against a company attempting to register the mark BEATLE by relying on the reputation of your marks.
Legal context
A business seeking to oppose a trade mark application filed at OHIM has a number of grounds on which it can rely, particularly those set out in Article 8 of the Community Trade Mark Regulation 207/2009 under ‘Relative grounds’ which invoke the circumstances where ‘earlier marks’ prevail. For marks with a reputation, Article 8(5) protects against marks on goods identical or similar where (third part of Article 8(5)) ‘… the use without due cause of the [opposed] trade mark would take unfair advantage of, or be detrimental to, the distinctive character or repute of the [opponent's] earlier trade mark’. This judgment is exclusively concerned with the application of Article 8(5).
Facts
Apple Corps Ltd (‘Apple’) was incorporated in 1963 as (according to Wikipedia) a sensible diversion of income arising to the band that came from Liverpool and took the name THE BEATLES. Apple has extensive protection for BEATLES and THE BEATLES as word marks and stylized marks both at OHIM and on Registers of Member States. But none of these registered rights extends to goods in Class 12 (eg ‘Vehicles; apparatus for locomotion by land, air or water; wheelchairs’). So the attempt by a Dutch company to register BEATLE (in the form of a word in a particular font with no additional graphic material) for a list of goods in Class 12 being ‘[wheelchairs/scooters] specially made for [sick and] disabled and other persons requiring assistance’ presented a challenge. Apple went ahead with opposition proceedings, providing details of Registrations (and evidence of use) and also relied on its reputation in BEATLES and in THE BEATLES. The Opposition Division found against Apple: the goods for which the Dutch company wanted to register BEATLE were ‘different’ to the goods of Apple's registrations. The Second Board of Appeal went straight to Article 8(5): it accepted that the goods were different but found for Apple. The court confirms the Decision of the Second Board of Appeal.
Analysis
The court's preliminary observations note the primary function of a trade mark is that of an ‘indication of origin’, adding that a mark acts as a means of conveying messages concerning ‘images and feelings … such as luxury, lifestyle, exclusivity, adventure, youth’. The context of these remarks is the court observing that the parts of Article 8(5) are cumulative (failure to satisfy any one part renders the provision inapplicable) and expanding on the last part (the risk that use of a mark without due cause would take unfair advantage of, or be detrimental to, the distinctive character or repute of the earlier mark). We find ‘image’ returning later in the judgment (see Unfair advantage, below). The court's preliminary observations also emphasize that Article 8(5) protects a mark with a reputation even if the goods of the mark applied for are not similar. The court then analyses Article 8(5).
Reputation
Crucial to the case is previous case law deciding that the reputation of a trade mark must be assessed in relation to the relevant section of the public—which may be either the public at large or a more specialized public (emphasis supplied). The Board of Appeal had found Apple's marks BEATLES and THE BEATLES to have an ‘enormous reputation’ for ‘sound records, video films, films’ and had found the marks enjoying a significant reputation for merchandising products such as toys and games. Moreover (importantly), the Board of Appeal had decided (in this context of ‘existence of reputation’) that the relevant public was the public at large (rather than any more specialised public). Once the court accepts (as it does) the Board's finding that the relevant public is the public at large then it can move on (as it does) to observing that the relevant public overlaps (and encompasses) the more specialized public which is the public concerned with the goods of the mark applied for. The court's conclusion is that the Board of Appeal was entitled to infer that Apple's marks BEATLES and THE BEATLES have a (very substantial) reputation.
Similarity of signs
The court has no difficulty with the Board's finding of the marks being highly similar (visually, phonetically and conceptually). Note is taken of the consumer generally paying greater attention to the beginning of a mark (the ‘s’ at the end of BEATLES and THE BEATLES is not material) and of registration of a word mark protecting the word mentioned (the fact the mark applied for is the word BEATLE in a particular font is not material).
A link between signs at issue
Again, the court refers to previous case law and sets out the need for a certain degree of similarity between the marks (meaning the mark applied for and the earlier marks) by virtue of which the public makes a connection between them, even though it does not confuse them. The court then reviews five factors relevant to such a link:
First, it finds the mark applied for and the earlier marks are highly similar (see above).
Secondly, it accepts the goods are dissimilar but it brings in (see above) that the public at large overlaps (and encompasses) the more specialist public which is the public concerned with the mark applied for.
Thirdly, it finds (see above) that the earlier marks have an enormous reputation.
Fourthly, it finds that the earlier marks have distinctive character.
Fifthly, it sets out that a likelihood of confusion must be taken into consideration (as it satisfies the requirement of a link) but that Article 8(5) does not require the existence of a likelihood of confusion.
The court's conclusion is that there is a link between the marks because the mark applied for and the earlier marks since the mark applied for [BEATLE] will call to mind the earlier marks with a reputation [BEATLES and THE BEATLES] on the part of the relevant public.
Unfair advantage
The court does not upset the Board of Appeal's finding that it had sufficient evidence to demonstrate a serious risk that the mark applied for would take unfair advantage of the repute of Apple's marks (‘free-riding’). This was the basis of the decision of the Board of Appeal. The Board did not examine the separate complaint of detriment to distinctive character (‘dilution’) or repute (‘tarnishment’). The court was clearly impressed by ‘the very positive image’ of Apple's marks (an image of ‘freedom, youth, and mobility’) and it is approval of there being a risk of ‘image transfer’ that underpins the court confirming the Board of Appeal's decision that—while the goods are quite different—the risk of unfair advantage is established.
Existence of due cause
As the Applicant did not succeed in placing before OHIM evidence on due cause, the court confirmed the finding of the Board of Appeal that there was no due cause.
Practical significance
The court was clearly impressed by the evidence of Apple and the case underscores the importance of preparation and presentation of evidence. Otherwise, it is a case ‘on the edge’ and raises more questions than it provides answers. For example, (a) do we now add to the functions of a trade mark an ‘image function’? (b) The court refers to ‘average consumers’ being the relevant public on the context of determining ‘unfair advantage’—but did it apply this? (c) Will practitioners ever consider ditching evidence on ‘likelihood of confusion’ simply because (as the court observes) it is not a requirement set out in Article 8(5)?
You-Q BV v OHIM with Apple Corps Ltd intervening, Case T-369/10, General Court (Eighth Court), 29 March 2012
Journal of Intellectual Property Law & Practice (2012) doi: 10.1093/jiplp/jps076, first published online: May 15, 2012
Does your mark have an enormous reputation (emphasis supplied) stretching over more than 40 years? And would the relevant public (emphasis supplied) be attracted by the very positive image of freedom, youth, and mobility associated with your mark? If so, your mark is THE BEATLES (or just BEATLES) and you have, in the General Court of the European Union, succeeded against a company attempting to register the mark BEATLE by relying on the reputation of your marks.
Legal context
A business seeking to oppose a trade mark application filed at OHIM has a number of grounds on which it can rely, particularly those set out in Article 8 of the Community Trade Mark Regulation 207/2009 under ‘Relative grounds’ which invoke the circumstances where ‘earlier marks’ prevail. For marks with a reputation, Article 8(5) protects against marks on goods identical or similar where (third part of Article 8(5)) ‘… the use without due cause of the [opposed] trade mark would take unfair advantage of, or be detrimental to, the distinctive character or repute of the [opponent's] earlier trade mark’. This judgment is exclusively concerned with the application of Article 8(5).
Facts
Apple Corps Ltd (‘Apple’) was incorporated in 1963 as (according to Wikipedia) a sensible diversion of income arising to the band that came from Liverpool and took the name THE BEATLES. Apple has extensive protection for BEATLES and THE BEATLES as word marks and stylized marks both at OHIM and on Registers of Member States. But none of these registered rights extends to goods in Class 12 (eg ‘Vehicles; apparatus for locomotion by land, air or water; wheelchairs’). So the attempt by a Dutch company to register BEATLE (in the form of a word in a particular font with no additional graphic material) for a list of goods in Class 12 being ‘[wheelchairs/scooters] specially made for [sick and] disabled and other persons requiring assistance’ presented a challenge. Apple went ahead with opposition proceedings, providing details of Registrations (and evidence of use) and also relied on its reputation in BEATLES and in THE BEATLES. The Opposition Division found against Apple: the goods for which the Dutch company wanted to register BEATLE were ‘different’ to the goods of Apple's registrations. The Second Board of Appeal went straight to Article 8(5): it accepted that the goods were different but found for Apple. The court confirms the Decision of the Second Board of Appeal.
Analysis
The court's preliminary observations note the primary function of a trade mark is that of an ‘indication of origin’, adding that a mark acts as a means of conveying messages concerning ‘images and feelings … such as luxury, lifestyle, exclusivity, adventure, youth’. The context of these remarks is the court observing that the parts of Article 8(5) are cumulative (failure to satisfy any one part renders the provision inapplicable) and expanding on the last part (the risk that use of a mark without due cause would take unfair advantage of, or be detrimental to, the distinctive character or repute of the earlier mark). We find ‘image’ returning later in the judgment (see Unfair advantage, below). The court's preliminary observations also emphasize that Article 8(5) protects a mark with a reputation even if the goods of the mark applied for are not similar. The court then analyses Article 8(5).
Reputation
Crucial to the case is previous case law deciding that the reputation of a trade mark must be assessed in relation to the relevant section of the public—which may be either the public at large or a more specialized public (emphasis supplied). The Board of Appeal had found Apple's marks BEATLES and THE BEATLES to have an ‘enormous reputation’ for ‘sound records, video films, films’ and had found the marks enjoying a significant reputation for merchandising products such as toys and games. Moreover (importantly), the Board of Appeal had decided (in this context of ‘existence of reputation’) that the relevant public was the public at large (rather than any more specialised public). Once the court accepts (as it does) the Board's finding that the relevant public is the public at large then it can move on (as it does) to observing that the relevant public overlaps (and encompasses) the more specialized public which is the public concerned with the goods of the mark applied for. The court's conclusion is that the Board of Appeal was entitled to infer that Apple's marks BEATLES and THE BEATLES have a (very substantial) reputation.
Similarity of signs
The court has no difficulty with the Board's finding of the marks being highly similar (visually, phonetically and conceptually). Note is taken of the consumer generally paying greater attention to the beginning of a mark (the ‘s’ at the end of BEATLES and THE BEATLES is not material) and of registration of a word mark protecting the word mentioned (the fact the mark applied for is the word BEATLE in a particular font is not material).
A link between signs at issue
Again, the court refers to previous case law and sets out the need for a certain degree of similarity between the marks (meaning the mark applied for and the earlier marks) by virtue of which the public makes a connection between them, even though it does not confuse them. The court then reviews five factors relevant to such a link:
First, it finds the mark applied for and the earlier marks are highly similar (see above).
Secondly, it accepts the goods are dissimilar but it brings in (see above) that the public at large overlaps (and encompasses) the more specialist public which is the public concerned with the mark applied for.
Thirdly, it finds (see above) that the earlier marks have an enormous reputation.
Fourthly, it finds that the earlier marks have distinctive character.
Fifthly, it sets out that a likelihood of confusion must be taken into consideration (as it satisfies the requirement of a link) but that Article 8(5) does not require the existence of a likelihood of confusion.
The court's conclusion is that there is a link between the marks because the mark applied for and the earlier marks since the mark applied for [BEATLE] will call to mind the earlier marks with a reputation [BEATLES and THE BEATLES] on the part of the relevant public.
Unfair advantage
The court does not upset the Board of Appeal's finding that it had sufficient evidence to demonstrate a serious risk that the mark applied for would take unfair advantage of the repute of Apple's marks (‘free-riding’). This was the basis of the decision of the Board of Appeal. The Board did not examine the separate complaint of detriment to distinctive character (‘dilution’) or repute (‘tarnishment’). The court was clearly impressed by ‘the very positive image’ of Apple's marks (an image of ‘freedom, youth, and mobility’) and it is approval of there being a risk of ‘image transfer’ that underpins the court confirming the Board of Appeal's decision that—while the goods are quite different—the risk of unfair advantage is established.
Existence of due cause
As the Applicant did not succeed in placing before OHIM evidence on due cause, the court confirmed the finding of the Board of Appeal that there was no due cause.
Practical significance
The court was clearly impressed by the evidence of Apple and the case underscores the importance of preparation and presentation of evidence. Otherwise, it is a case ‘on the edge’ and raises more questions than it provides answers. For example, (a) do we now add to the functions of a trade mark an ‘image function’? (b) The court refers to ‘average consumers’ being the relevant public on the context of determining ‘unfair advantage’—but did it apply this? (c) Will practitioners ever consider ditching evidence on ‘likelihood of confusion’ simply because (as the court observes) it is not a requirement set out in Article 8(5)?
Sunday, 13 May 2012
GTI: descriptive or not?
Author: Chris Pett: Dehns Patent and Trade Mark Attorneys, Brighton
Volkswagen AG v OHIM, Case T-63/09, General Court, 21 March 2012
Journal of Intellectual Property Law & Practice (2012) doi: 10.1093/jiplp/jps079, first published online: May 9, 2012
In a recent decision, the General Court of the European Union rejected an appeal by Volkswagen AG (‘VW’) against a decision by an Office for Harmonisation in the Internal Market (OHIM) Board of Appeal Board (Decision R 749/2007-2 of 9 December 2008), confirming rejection of an opposition filed by VW against an application by Suzuki Motor Corporation to register the words SWIFT GTi as a Community trade mark for goods in Class 12.
Legal context
The Community Trade Mark Regulation (207/2009) provides that a sign shall not be registered as a Community trade mark where, among other things, it is established that there exists an earlier registered trade mark which is registered for the same or similar goods and where, on account of the similarity of the respective marks, there was a likelihood of confusion.
Facts and analysis
VW filed an opposition based on their German registration dating from September 1995 for the mark GTI alone in Class 12, and a similar International registration effective in 14 other now EU territories dating from June 1999. The relevant goods were for all purposes identical.
Suzuki requested proof of use in a number of the territories and VW did provide some evidence. The sufficiency of this was contested in argument by Suzuki, as was the likelihood of confusion. Evidence relating to this and the nature of the mark was also filed.
The Opposition Division at OHIM rejected the opposition, saying that the evidence of use submitted was insufficient to establish genuine use. There was no other decision on the merits of the case.
VW appealed, not least because there was also some dispute about the dates of the relevant use period following an administrative glitch when the Suzuki mark was republished after a correction. Further evidence of use was submitted, as was further argument regarding the likelihood of confusion.
Suzuki had filed strong evidence which not only illustrated the descriptive nature of the VW mark but also showed that marks including the letters GTi were in common use as a descriptive element by numerous car manufacturers in various European countries, including Germany, during the 1980s and 1990s, both before and after the German and other registrations for GTI on which VW had relied.
Ignoring some technicalities regarding the territorial extent of some of the prior rights relied on and the dates of the ‘proof of use’ period, the Appeal Board believed the evidence clearly to show the letters GTI to be a form of technical description (the initials for Gran Turismo injection) widely used in the vehicle trade and endowed only, at the very most, with an extremely low degree of distinctiveness in the perception of the average European consumer. There was no evidence on file to support any specific circumstances affecting the German market. At the levels of both car professional and average consumer, the Appeal Board did not think these initials likely to distinguish Volkswagen cars over those of any other manufacturer. Although the word ‘SWIFT’ did have some descriptive character, they took the view (distinguishing over Case C-120/04 Medion AG v Thomson multimedia Sales Germany & Austria (THOMSON LIFE) [2005] ECR I-8551) that the combination ‘SWIFT GTi’ as applied for by Suzuki was unlikely to cause confusion with GTI alone. The Appeal at OHIM was therefore dismissed.
In the General Court, all aspects of OHIM's Appeal Board decision were reviewed at some length. During the Hearing, Volkswagen additionally claimed (for the first time) that the German public associated the letters GTI principally or even exclusively with them, and that no other manufacturers had recently been selling cars bearing the mark GTI in Germany. However, there was no evidence to this effect in the case and it was now too late to admit any (applying Case T-115/03, Samar SpA v OHIM - Grotto (GAS STATION)).
The General Court agreed with all aspects of the OHIM Appeal Board's decision and dismissed VW's appeal.
Practical significance
The fact that other major car manufacturers such as Peugeot and Citroen had registered and used the initials ‘GTI’ as a descriptive combination with their names before VW applied to register them alone was always going to render the mark prima facie weak and this has proved important to the determination of the case thus far. If the GTI mark alone really had become de facto distinctive of VW through use by them in Germany, evidence to this effect should have been provided. It would then have been a most interesting judgment as to whether the distinctiveness acquired outweighed the descriptive element or vice versa. More attempts at enforcement on the part of VW in Germany might also have assisted. As it was, there was only one instance of enforcement and this was brought after the opposition proceedings had started. If Suzuki go ahead and use SWIFT GTi in Germany, will Volkswagen have a go at them?
Volkswagen AG v OHIM, Case T-63/09, General Court, 21 March 2012
Journal of Intellectual Property Law & Practice (2012) doi: 10.1093/jiplp/jps079, first published online: May 9, 2012
In a recent decision, the General Court of the European Union rejected an appeal by Volkswagen AG (‘VW’) against a decision by an Office for Harmonisation in the Internal Market (OHIM) Board of Appeal Board (Decision R 749/2007-2 of 9 December 2008), confirming rejection of an opposition filed by VW against an application by Suzuki Motor Corporation to register the words SWIFT GTi as a Community trade mark for goods in Class 12.
Legal context
The Community Trade Mark Regulation (207/2009) provides that a sign shall not be registered as a Community trade mark where, among other things, it is established that there exists an earlier registered trade mark which is registered for the same or similar goods and where, on account of the similarity of the respective marks, there was a likelihood of confusion.
Facts and analysis
VW filed an opposition based on their German registration dating from September 1995 for the mark GTI alone in Class 12, and a similar International registration effective in 14 other now EU territories dating from June 1999. The relevant goods were for all purposes identical.
Suzuki requested proof of use in a number of the territories and VW did provide some evidence. The sufficiency of this was contested in argument by Suzuki, as was the likelihood of confusion. Evidence relating to this and the nature of the mark was also filed.
The Opposition Division at OHIM rejected the opposition, saying that the evidence of use submitted was insufficient to establish genuine use. There was no other decision on the merits of the case.
VW appealed, not least because there was also some dispute about the dates of the relevant use period following an administrative glitch when the Suzuki mark was republished after a correction. Further evidence of use was submitted, as was further argument regarding the likelihood of confusion.
Suzuki had filed strong evidence which not only illustrated the descriptive nature of the VW mark but also showed that marks including the letters GTi were in common use as a descriptive element by numerous car manufacturers in various European countries, including Germany, during the 1980s and 1990s, both before and after the German and other registrations for GTI on which VW had relied.
Ignoring some technicalities regarding the territorial extent of some of the prior rights relied on and the dates of the ‘proof of use’ period, the Appeal Board believed the evidence clearly to show the letters GTI to be a form of technical description (the initials for Gran Turismo injection) widely used in the vehicle trade and endowed only, at the very most, with an extremely low degree of distinctiveness in the perception of the average European consumer. There was no evidence on file to support any specific circumstances affecting the German market. At the levels of both car professional and average consumer, the Appeal Board did not think these initials likely to distinguish Volkswagen cars over those of any other manufacturer. Although the word ‘SWIFT’ did have some descriptive character, they took the view (distinguishing over Case C-120/04 Medion AG v Thomson multimedia Sales Germany & Austria (THOMSON LIFE) [2005] ECR I-8551) that the combination ‘SWIFT GTi’ as applied for by Suzuki was unlikely to cause confusion with GTI alone. The Appeal at OHIM was therefore dismissed.
In the General Court, all aspects of OHIM's Appeal Board decision were reviewed at some length. During the Hearing, Volkswagen additionally claimed (for the first time) that the German public associated the letters GTI principally or even exclusively with them, and that no other manufacturers had recently been selling cars bearing the mark GTI in Germany. However, there was no evidence to this effect in the case and it was now too late to admit any (applying Case T-115/03, Samar SpA v OHIM - Grotto (GAS STATION)).
The General Court agreed with all aspects of the OHIM Appeal Board's decision and dismissed VW's appeal.
Practical significance
The fact that other major car manufacturers such as Peugeot and Citroen had registered and used the initials ‘GTI’ as a descriptive combination with their names before VW applied to register them alone was always going to render the mark prima facie weak and this has proved important to the determination of the case thus far. If the GTI mark alone really had become de facto distinctive of VW through use by them in Germany, evidence to this effect should have been provided. It would then have been a most interesting judgment as to whether the distinctiveness acquired outweighed the descriptive element or vice versa. More attempts at enforcement on the part of VW in Germany might also have assisted. As it was, there was only one instance of enforcement and this was brought after the opposition proceedings had started. If Suzuki go ahead and use SWIFT GTi in Germany, will Volkswagen have a go at them?
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