A creative and imaginative approach is therefore required to protect name and image rights in the UK, drawing upon myriad rights whose application and merit will depend on the facts of each case.
In this context, this article explores the potentially enforceable rights, their relative merits and practical strategies to protect name and image rights in the UK.
"Celebrity" author enjoys a little celebrity of his own
JIPLP sends its congratulations to contributor Jeremy Blum whose article "Personality disorder: strategies for protecting celebrity names and images in the UK", co-authored with Tom Ohta, was published online today -- the self-same day that leading IP practice Bristows announced Jeremy's promotion to partner with effect from May of this year. The abstract of Jeremy and Tom's article reads like this: