Say nay to a
tastier copyright:
why the CJEU should deny copyright protection to
tastes (and smells)
The
debate on the external boundaries of the subject matter of copyright revives
every time new technologies trigger the emersion of new forms of creative
works. Less often, the discussion focuses on already existing objects which
present features that make them differ from traditional copyright-protected
works. Two glaring examples are recipes per se and perfumes, which cannot be
perceived through mechanical senses (hearing and sight) as any other creation
subject to copyright, but involve the much less sophisticated operation of
chemical senses (taste and smell).
Against
the silence of the EU legislator, from Infopaq
on the CJEU has gradually elaborated its own harmonized notion of protected
work, identifying it in any expression that is original, id est the “author’s own intellectual creation”. By merging the
definition of the subject matter of copyright (work) with the criterion subsequently
used as threshold of protection (originality), the Court has created the
appearance of a borderless definition, able to stretch copyright so as to cover
every original and perceivable creation, regardless of its features. The
question of the treatment to be reserved to non-conventional works has
obviously returned to the table, with a key role played once again by food
products and scents (sensory copyright).
After
a strain of conflicting national court decisions, the testing referral has
finally reached Luxembourg. In Levola Hengelo, the CJEU is now asked to determine whether the taste of a spread
cheese can be protected under the InfoSoc Directive. Waiting for a ruling that
is expected to finally clarify the borders of the subject matter of EU
copyright, this article makes a case against sensory copyright by illustrating
a number of systematic and policy considerations which prove its
inadmissibility under existing international and EU sources, and its potential
negative economic effects on the internal market.
[This is an Authors' Take post, which provides readers with an insight into current IP scholarship, featuring preliminary comments and thoughts from authors of articles accepted for publication in forthcoming issues of the Journal of Intellectual Property Law & Practice (OUP).]
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