JIPLP to get mobile-optimised web service

In September 2010 Oxford Journals (OJ) migrated all of its content to HighWire Press's new H20 publishing platform. OJ is now launching a mobile-optimized website for every journal, powered by the H20 platform -- including the Journal of Intellectual Property Law and Practice (JIPLP) . The pilot phase of this project is well underway, and rollout for all journals will be completed by the end of Summer 2011.

The main functionality of this mobile service is 'looking up and keeping up' – allowing users to look up a reference quickly or see the latest articles published in a journal. Users logging in via an institution's WiFi service will be able to access that institution's subscriptions; individual subscribers will be able to access subscriptions through username and password authentication.

The mobile web interface offers the following features:
• Quick access to current and archive content
• A quick search page
• An 'Email me this article' feature
• Personalization and authentication
The mobile-optimized sites currently support iOS (iPhone and iPod Touch), Blackberry OS and Android smartphones now. Coming soon will be support for Symbian OS and Windows Mobile.

The mobile site for JIPLP is projected to launch by the end of June.

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